Don’t assume that customers don’t care if an electrician they’re considering has a bad website. In 80% of all cases, modern consumer will look for the best option on the internet. Besides, isn’t it the easiest way? Are you aware of how quality website affects the perception of your business? We’ve deliberately chosen the electrical contracting as an example because it is the industry that, until recently, generally didn’t use website as a tool for promotion. But, things have changed! Today, if you want to be the contractor that’s easy to reach and the one that appeals to clients, you have to understand the importance of allowing your website to make a great first impression.
Website is one of the most important assets of a business.
A good website should be easy to understand, informative and attention grabbing. Above all, your website must be the reflection of the great job that you do! There is no magic to help you create a great web page that everyone loves and visits over and over again, but there are things you can do to help. One of the key facts to focus on is making your website as easy to use and as user-friendly as possible. It should load quickly and provide what the readers want right up front.
Check out some of the tips that can help your website do amazing things for the success of your business!
Websites have to be well organized and follow one structure and design. They’re not cluttered, they are clean and professional. You should build your website around a target audience and market. It needs to be easily accessible and user-friendly.
Improve your web pages, make them load as fast as possible. You’ll read about how internet connections are getting faster and faster, but no matter how fast the average connection is for your readers, there should always be more data, more content, more images, more everything for them to download.
Successful websites offer simple navigation, visitors must find everything they need quickly and easily. If users have to wonder around your website trying to find what they need they will soon leave frustrated.
People skim online, especially when they land on a page for the first time. You want the content of your page to give them what they want quickly, but provide enough detail for those who want expansion on the basics. High quality websites focus on their audience’s needs, good and fresh content builds the visitors’ interest, they get involved, invite their friends and come back for more.
Color is very important, but you should be careful as colors have meanings to people, and using the wrong color can have the wrong connotation. Web pages are international. Even if you intend your page for a specific country or locality it will be available worldwide. The color you use on your web page speaks to people around the world.
Broken links are another sign that website is not maintained, so why should anyone want to stick around if not even the owner cares about it? So you have to pay attention not to send wrong message to your audience.
Contact information reminds people that the website is maintained by another person and this means that they may be more open and willing to respect you when they do make contact. By putting contact information on your website, you’re helping your readers trust you. If there is an email address or phone number, they know they can reach you in case a problem arises.
